The digital ad campaign is running in AZ, GA, MI, PA, NC, NV, and WI
Washington, D.C. – Today, MoveOn Political Action joined Working Families Party National PAC and Future Forward (FF PAC) in unveiling a new ad targeting working-class and third-party voters in key battleground states. The ad, a part of a larger $100 million buy covered by POLITICO and CNN, boost Vice President Kamala Harris in the final push to secure the White House for Democrats and progressives.
The campaign should be noted in stark contrast to the 2016 election, in which national Democrats failed to take seriously the threat of third-party candidates. This time around, Democratic organizations, led by MoveOn, are sparing no effort to blunt Jill Stein, Robert F. Kennedy Jr., and Cornel West.
The digital campaign will target both general audiences and reach late-deciding, less political, working-class voters on streaming services and YouTube. The targeting includes the third-party curious voters that MoveOn has communicated to this entire cycle. The ad, “Backs,” delivers a pro-Harris message about her efforts to stand up to big corporations and help lower prices for hardworking people and their families.
Read more about the record-breaking buy in First In Playbook:
The pro-KAMALA HARRIS super PAC Future Forward is launching another huge $100 million flight of ads to broadcast her closing message to voters across every major platform in the campaign’s final week. The record-breaking messaging deluge leans heavily into voters’ economic concerns and Harris’ effort to contrast her plans to improve people’s lives with those of DONALD TRUMP.
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Across the swing states, Future Forward’s other ads seek to shore up the various parts of the coalition Democrats need, from Spanish speakers to football fans to pro-abortion-rights women, with a heavy dose of economic populism.
More from CNN: Democratic groups launch new ad in push for low-propensity voters and people considering third parties
Democratic outside groups are launching a new seven-figure ad campaign in a push to persuade low-propensity working-class voters in battleground states, including those considering voting for third-party candidates.
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The need to contrast with Trump: Drawing the contrast on class background between Trump and Harris is a particularly cogent argument for lower-propensity voters, the groups argued. “People know that big corporations are making them work more and pay more so they can profit more. Donald Trump will help them do it. These ads show how Kamala Harris will fight back and stand up for working people,” Chauncey McLean, president of Future Forward PAC, said in a statement to CNN.
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